No one has ever claimed that it is upstanding, sportsmanlike behavior to tell lies. Outside of some very special occupations—spy, special agent, etc.—lying is almost always a manifestation of failure. Even in its relatively innocuous forms, such as braggadocio and puffery, showboating and grandstanding, it is a poor substitute for having a favorable truth to tell. Then there are the various types of dissimulation, misdirection, concealment and omission; whether motivated by the wish to spare someone’s feelings or to avoid a scandal, the decision to lie is rarely a happy one. Finally, there are those who produce and circulate false and misleading information. When society functions normally, such people are caught, sooner or later, their reputations are ruined, their careers are terminated and the damage they caused is repaired. In a normally functioning society, enough of its members have a solid grasp of facts, are able to reason logically, and have sufficient faith in journalistic and other professional ethics, in the impartiality of public officials, and in the scientific method, to allow them to believe that truth does exist and that they are capable of obtaining it.
But such normal, stolid, matter-of-fact forms of social behavior seem a bit boring, perhaps even fuddy-duddyish, and are unlikely to hold the attention of modern smartphone-addicted whipper-snappers. Wouldn’t it be a lot more popular, modern and fun if the manufacturing of lies for financial and political gain become an accepted form of public behavior?